Often companies developed around intense knowledge of science and technology struggle to achieve traction in the market place. It can be hard to take a higher-level view, or a customer-eye view on where your product fits in the global scheme of things and it can be hard to ensure that it stands out from the competition.
SSC's Markets and Marketing Course is ideal for helping your organisation ensure that they have identified the business proposition in what you are doing. It asks such questions as:
Do you understand what the market requires from your company?
What are the factors that influence success of products and services in your industry?
What are your competition doing?
Do you have an integrated marketing approach which reflects the skills and knowledge that your company offers?
Is it written fluently, clearly explaining your technology and science, illustrating why your products are best for your customers?
The end result is a workable draft plan with identified areas of further research and the skills to complete the work including how present it through your internal approval panel.
* SSC staff will provide in-house training for up to 6 people. The material used is tailored to your specific company, market and issues arising.These are not just courses, they are workshops, they are rehearsal studios for new skills, they provide your staff with the ability to return to the workplace and immediately step up the tempo. The delivery is flexible in terms of course length and teaching methods.